You need a digital marketing agency that is willing to go “out of the box” to find what works best for your business. At PromoteDigitally, we promise to do just that!
We’ll be going wide and deep to find out how your customers behave, what they like, and what they don’t like. We’ll use this information to strategize, analyze, and make accurate predictions. This will give you the ability to create a highly personalized digital experience for each customer.
Our marketing research would be more focused on:
- Your business
- Your Target Customers
- Your Product / Service that’s needs to be digitally marketed
- Your Online Competition
Digital Marketing Research demands a high expertise & speaking the truth, our team has it.
1 – Digital Marketing Objectives / Goals:
We at Promote Digitally will help you clearly understand and achieve your digital marketing goals.
We know your business is unique and therefore its goals will be unique too. Our digital marketing agency will list down the goals your business needs and where to spend your hard earned money, by analyzing the information we collected at the research stage.
Here at this stage, we will be discussing deep about all your digital marketing objectives or goals. And how you will be reaching them with minimal cost by our help.
2 – Digital Marketing Strategy:
After we set your business goals, we will strategize placing your product or service online.
The digital marketing strategy for your company will include the positioning strategy along with the branding & content strategy.
Also, which digital marketing channels to use, what strategy we should adapt or create to better capture market for your business.
3 – Digital Marketing Plan:
Here in this stage, we will lay down a detailed plan for you that will include all the digital marketing activities along with their timelines.
This will help both of us to understand what strategy is working for your business goals and what is not.
4 – Creating Primary Digital Identities:
We at Promote Digitally believe that there are 3 primary digital identities of a business, namely, website, blog & app. These behave just like any online office or restaurant.
Now we have to make these digital identities the one-stop place for your customers to reach you and buy your products & services.
Our team will be making these “business hotspots” fully ready for you. This way, it will add credibility to your business and help to promote your business online.
Once we ready your primary digital identities, we will start promoting them online. This way, our digital marketing agency will attract relevant customers for your business. It is also known as “generating relevant traffic”.
The more we will be gathering relevant traffic to your business website, the more conversion you can expect from us.
At Promote Digitally, we work on various options to promote your website/app/blog, namely:
These are all known as Digital Marketing Channels, which our team will use to promote your business’ primary digital identities (blog/website/app). We will also be making use of sub-channels & networks within some of the above-mentioned channels.
Now to decide which channel, subchannel & networks to choose for your business. Whether we should go for organic promotions or an inorganic one, these all would have been clearly decided at the Digital Marketing Strategy creation stage (Stage – 2 )
Once our team successfully creates your primary digital identities, we will even promote them thoroughly via various digital marketing channels.
Now will be the time to monitor the performance of our efforts. We will be analyzing the outcome of our digital marketing work for your business.
The analytics will be checked, not just for primary digital identities but also for all the channels through which promotions will be carried out.
The most ultimate analytics for your business is of your website/blog/app. For this, our team would make use of the popular & trustworthy Google Analytics to keep your primary digital identities in check.
Also, there are 4 major sections of Google Analytics, namely:
This is one of the crucial stages for your digital business. Our agency will start fine-tuning changes based on the analysis & observations we obtain.
Such changes could either be in your primary digital identities or digital marketing channels or both. It must be noted that these changes are also referred to as, “content & design of your identities” & “promotional communication”.