🚀 How We Took a Streetwear Brand from ₹3L to ₹36L/Month in 60 Days
Summary of Results:
Achieved the highest ROAS On Meta with complete funnel structure in place
Increase in Ad Spend without breaking ROAS
Lowered CAC From 720 → ₹320
Scaled from ₹3 Lakhs → ₹36.4 Lakhs/month in just 60 days.
Introduction
This wasn’t a struggling bootstrapped brand.
They had:
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5 Offline Stores in Delhi-NCR
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Full-fledged in-house manufacturing setup
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80K+ Organic IG Followers
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Warehouse filled with ready inventory
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Cool AF product-market fit in GenZ fashion
And yet — their online D2C revenue was stuck at ₹3–4L/month.
Why?
Because while they were great at producing, they were struggling to sell at scale.
Every new drop got some love on IG… but not enough to break even on store rents, team salaries, and stock costs.
“We know the product works. People love it in stores. We just don’t know how to scale online without burning money.”
— Founder
😬 Pain Points That Hit Hard
This wasn’t just about ROAS or CPM.
It was about a brand with everything in place — yet stuck.
🧠 Creative Challenges
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Running the same 2 creatives for 3 months
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No content for cold audience — only brand-style reels
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No UGC, no reviews, no storytelling — just “vibes”
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Boosted posts with zero intent to convert
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The founder had shot a beautiful brand film once — cost ₹80K.
CPA? ₹1,200+. No one clicked.
🔍 Ad Account Challenges
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No funnel strategy: TOFU = BOFU = “everyone”
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No exclusions, no remarketing
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IG followers weren’t retargeted
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Scaling = increase budget → pray
Even with a ₹3.5L ad budget, they were shooting in the dark.
💡 The Fix: Our 60-Day Battle Plan
We didn’t start with ads.
We started with understanding the buyer.
What makes a 21-year-old from Delhi impulsively buy a hoodie at 11:47 PM on Instagram?
Answer: Relatable hooks. Real people. Scroll-stopping creatives.
And a funnel that doesn’t leak.
📲 Meta Ads Strategy (70% Budget)
TOFU – Cold Audiences
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Dynamic catalog ads featuring top 10 bestsellers
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Scroll-stopping hooks like:
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“Not your basic white hoodie.”
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“If your drip isn’t noticed… is it even streetwear?”
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Bold creatives with real reviews & COD badge
MOFU – Engaged Viewers + Social Followers
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UGC ads from creators saying:
“Instagram algorithm blessed me with this brand… and I’ve ordered 3 times since.” -
Fast-paced fit-checks with real customer voiceovers
BOFU – Retargeting ATC, IG viewers, 30-day site visits
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Urgency-led carousels:
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“Only 9 left”
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“Size M almost sold out”
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COD + Free Exchange callouts
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Added Post IDs to leverage engagement
Scaling Play:
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20% daily CBO increase
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Hook testing → Winners duplicated via Post ID
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Paused all aesthetic-only ads
🔍 Google Ads Strategy (30% Budget)
1. Pmax for Bestsellers
→ Linked to high-intent signals, email audience, site traffic.
2. Search & DSA
→ Targeted “Streetwear hoodie India”, “hip hop t-shirts under ₹999”
→ Competitor targeting (urban monkey, bewakoof, etc.)
3. Display & YouTube Remarketing
→ UGC snippets repurposed for “recover abandoners”
→ Ran 7-second bumper retargeting ads
What Sets Us Apart?
Consolidation is Crucial
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you’re still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it’s essential to streamline your campaigns and avoid unnecessary complexity.
Cost Control
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won’t hit the required CPA, it simply won’t spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Focus on Click-Based Outcomes
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren’t truly incremental and don’t provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign’s performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Focus on Click-Based Outcomes
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren’t truly incremental and don’t provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign’s performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Trust the Machine
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you’ll avoid creating unnecessary challenges for yourself.
Unit Economics
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
The Outcome
🔮 The Next Steps
✅ Run individual UGC ads for each best-selling product
✅ Expand catalog ads to “bundled combos” with higher AOV
✅ Launch manual bid TOFU strategy on Meta
✅ Use seasonal drops with urgency-driven countdown creatives
✅ Build WhatsApp Retargeting for cash on delivery conversions
Ads That Bring You Best ROAS & Scale
From our talented team to your screen, here’s a glimpse of what we have been cooking up.
Ready to scale your brand?
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