case study
Sustainable Growth: FEBU’s Eco-Friendly Amazon Strategy Creative
Introduction
For Earth by Us (FEBU) creates affordable, eco-friendly, and human-safe household products, focusing on sustainable alternatives to single-use and plastic items to help consumers reduce their environmental impact easily and cost-effectively. FEBU has a small internal team, and was in need of a strategic partnership to offload day-to-day management to a trustworthy account team, enabling focus on strategic growth.
Summary of Results:
118.30%
Increase in July sales YoY. Resulting in their highest revenue single day ever
62.19%
CVR of hero product
93.17%
93.17% YoY sales for Q3 and Q4
-24.27%
Q4 TACOS YoY
Company Goals
When FEBU partnered with Pilothouse, their goals were ambitious:
- Reach $3 million in T12M (trailing) revenue.
- Maintain TACOS < 18%
Successfully launch 5 new product innovations. - Improve CVR by >1% point for Swedish Dishcloths based on content, not price.
Company Goals
- CVR growth was stagnant.
- Listing content needed significant improvements.
- PPC ad structuring lacked visibility and scalability.
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